Yes cooking is also a creative endeavour and can be done in an artful way, but the end goal is still to satisfy the palette and the gut. Everything in life can be artfully done and everyone can be creative BUT only artist's goals are to uplift the soul, especially since formal religion is slowly decaying. Artists who were once celebrated in these same journals and media are now relegated to business course and wall decorations.
Our society has killed the soul by negligence and ignorance and thereby is killing art as well by supporting mickey mouse and pop art. Nothing remotely transcendent is being shown in galleries, unless it is being mocked.
We now worship not only money BUT our GUTS and possibly ABS as the proliferation of stuffy gyms takes over from walks in NATURE, where our souls could have been uplifted too.